At Rightside Up Lifestyle, we are a dedicated group of Christians driven by our purpose to serve the kingdom. Our philosophy of Living Rightside Up spreads through every aspect of our operation, guiding us to integrate our core values into both our personal and professional lives. We are committed to aligning our actions with our beliefs while striving for excellence and remaining firmly rooted in what truly matters. Central to our mission is the belief that everyone deserves a second chance, regardless of their past. We are passionate about facilitating positive transformations and empowering individuals to embrace redemption. Through our unwavering commitment to this principle, we aim to create a meaningful impact in the lives of those we serve and the communities we engage with.
At Rightside Up Lifestyle, we're more than just a brand; we're a beacon of hope and connection in a world that can often feel isolating. Our apparel isn't just about what you wear; it's about the message you carry with you every day. With our unique touch point, acronym BSITL - "Be Strong In The Lord," we aim to uplift and inspire, reminding each person that they are never alone on their journey. Through a simple download of our app and a scan with your phone, a powerful motivational video appears, guiding and encouraging you along the way.
But our mission goes beyond mere fashion and our compass programs. We're here to plant seeds of faith, to spark conversations, and to foster fellowship. We believe that by empowering individuals to embrace their own unique path to spirituality, we can create a ripple effect that leads others to the doors of worship. Our approach is subtle yet profound; we don't adorn our apparel with crosses or scripture because we believe that faith isn't about flashy symbols, but about the genuine connection we share with our Creator and with one another.
At Rightside Up Lifestyle, we understand that everyone's journey is different, but we're united by the common thread of faith and the desire to live a life aligned with our beliefs. Our apparel serves as a reminder of the strength that lies within each of us, and as a catalyst for meaningful conversations about what it truly means to live life Rightside Up. Because being a Christian isn't just about what we show the world; it's about the love, compassion, and fellowship that we share from the depths of our hearts.
BSITL - Be Strong In The Lord
BSITL (bis'-tl) is an acronym for “Be strong In The Lord”. This small BSITL touchpoint tag is permanently attached to every article of our clothing. As a touchpoint, it serves as a constant reminder that you have the power to make positive choices in your life, to live life Rightside Up, and that you are not alone. It is also the marker to scan when you open our exclusive Rightside Up Lifestyle app on your phone.
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Be Strong In The Lord and Live Life Rightside Up!
OUR TEAM:
Mark A Chapman - CEO
Mr. Mark A. Chapman is the Chief Executive Officer and the Founder of Chapman Strategies,Inc., The Inspired Group (Rightside Up Lifestyle Inc. & The Rightside Up Foundation) which specializes in leadership, culture, strategy, and operational effectiveness consulting.
In his early career Mr. Chapman held numerous Executive Level leadership positions in three fortune 500 consumer products companies: General Foods Corporation, Dr. Pepper, andRalston Purina. In the late 80’s Mr. Chapman was the founder of United Sales Inc, which was sold to Fleming Foods in 1994. From 1994 – 2016 Mr. Chapman served as a consultant/CEO to multiple organizations across many different industries as well as a Government Contractor with the armed forces. During his time working with the Armed Forces, Mr. Chapman received multiple commendations including the Distinguished Civilian Service Awarded from President George W. Bush. From 2017-2021 he served as CEO of Salveo Diagnostics, a laboratory specializing in Cardiovascular, Gut and Food Sensitivity testing. During his tenure, Salveo grew
from $700,000 to $38,000,000. In late 2021 he managed the sale of Salveo Diagnostics to ADITXT, Inc., and stayed through the transition period ending in December of 2022.
He has over 100 CMEs from the Institute for Functional Medicine, over 55 CLE’s from the American Health Lawyers Association (AHLA) and for 2 years served as a volunteer in Pastoral care at St. Luke’s Hospital in Houston Texas. He received his Bachelor of Science degree in Marketing & Psychology and his Master of Psychology from Richmond University in London, with Honors. He acquired post-graduate training at the University of Pennsylvania (Global Marketing & Anti-Trust Law), University of Chicago (Marketing/Product Diversification), Stanford University (Financial Studies).
Mr. Chapman has served on several profit and non-profit boards as well as being a Court Appointed Child Advocate. He currently serves on The Green Beret Project Board. Mark is married to Dr. Roberta Bogaev Chapman, and they share a deep love for serving others and working for the Lord. They enjoy spending time with their Children, Grandchildren, family and friends, as well as reading, flying and outdoor sports activities.
Christina Cole - Rightside Up Lifestyle President
Christina Cole is a seasoned executive known for her ability to scale businesses, optimize operations, and build high-performance teams. With a deep understanding of both strategic leadership and day-to-day operations, Christina has consistently achieved remarkable success in competitive markets, driving growth and profitability across diverse industries.
Over the course of her career, Christina has made significant contributions to several
organizations, leveraging her expertise to produce measurable results:
Revenue Growth: As a key driver at MyStore.com, Christina spearheaded an
impressive revenue increase from $151K to $15.5 million annually in just four years.
Team Leadership: Christina has built and nurtured top-tier leadership teams, most
notably launching 134 wellness centers at Pet IQ and improving sales performance
across 450 Target locations through her work with MarketSource.
Operational Excellence: Christina has implemented a range of strategic process
improvements, such as vendor onboarding systems and custom sales tracking software, resulting in heightened operational efficiencies and boosted profits. Marketing Success: At MyStore.com, Christina developed and executed innovative
marketing strategies that led to substantial e-commerce growth, including securing over 1.2 million email opt-ins in four years.
With a proven track record of delivering exceptional business results, Christina Cole continues to be a dynamic force in driving business growth and operational success.