About Us
At Rightside Up Lifestyle, we are a dedicated group of Christians driven by our purpose to serve the kingdom. Our philosophy of Living Rightside Up spreads through every aspect of our operation, guiding us to integrate our core values into both our personal and professional lives. We are committed to aligning our actions with our beliefs while striving for excellence and remaining firmly rooted in what truly matters. Central to our mission is the belief that everyone deserves a second chance, regardless of their past. We are passionate about facilitating positive transformations and empowering individuals to embrace redemption. Through our unwavering commitment to this principle, we aim to create a meaningful impact in the lives of those we serve and the communities we engage with.
At Rightside Up Lifestyle, we're more than just a brand; we're a beacon of hope and connection in a world that can often feel isolating. Our apparel isn't just about what you wear; it's about the message you carry with you every day. With our unique touch point, acronym BSITL - "Be Strong In The Lord," we aim to uplift and inspire, reminding each person that they are never alone on their journey. Through a simple download of our app and a scan with your phone, a powerful motivational video appears, guiding and encouraging you along the way.
But our mission goes beyond mere fashion and our compass programs. We're here to plant seeds of faith, to spark conversations, and to foster fellowship. We believe that by empowering individuals to embrace their own unique path to spirituality, we can create a ripple effect that leads others to the doors of worship. Our approach is subtle yet profound; we don't adorn our apparel with crosses or scripture because we believe that faith isn't about flashy symbols, but about the genuine connection we share with our Creator and with one another.
At Rightside Up Lifestyle, we understand that everyone's journey is different, but we're united by the common thread of faith and the desire to live a life aligned with our beliefs. Our apparel serves as a reminder of the strength that lies within each of us, and as a catalyst for meaningful conversations about what it truly means to live life Rightside Up. Because being a Christian isn't just about what we show the world; it's about the love, compassion, and fellowship that we share from the depths of our hearts.
BSITL - Be Strong In The Lord
BSITL (bis'-tl) is an acronym for “Be strong In The Lord”. This small BSITL touchpoint tag is permanently attached to every article of our clothing. As a touchpoint, it serves as a constant reminder that you have the power to make positive choices in your life, to live life Rightside Up, and that you are not alone. It is also the marker to scan when you open our exclusive Rightside Up Lifestyle app on your phone.
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